An engineering company saw the potential in LED (Light Emitting Diodes) lighting and sought our help to create a brand new consumer electronics brand with lighting as its core product line. We took a page from Greek mythology by summoning Argus. Together, they form ArgusLED, revealing how when LED lights come together, they can give immense power in both efficacy and efficiency. The addition of the Japanese word (a direct transliteration of the name 'Argus', pronounced as 'Aagasu') lends the new brand a Japanese provenance as well as provides inspiration for a series of characters a la anime style, which ultimately is applied to product packaging.

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